Today Google is circulating a “tribute” video to the graphic designer Saul Bass— somewhat randomly, since he died in 1996, and would've been 93 today. Bass's work defined American modernist cool circa 1955-75, and it was everywhere during that period: movie titles and posters, book jackets, and some of the most famous corporate logos ever. I'm not embedding Google's advertisement, so instead here are two of the greatest movie title sequences ever, from Spartacus:
And from Grand Prix:
Take a look at his IMDB credits— if a movie from the 50's-60's especially had cool titles, he probably did them.